Stefania Morland has looked to the East this season to create a fashion palette of prints, colour and exquisite detailing all centered on the theme of the Japanese Harajuku style.
The inspiration behind the spring/summer 2014/15 collection is based around the mix and (mis)match of the ‘Harajuku’ style originating in the youth culture from Japan. The style, typically mixing traditional Japanese with modern attire is the epitome of flamboyance, with childlike playfulness, colour and patterns all taking center stage. It is the thoughtful expression of ones individuality; as long as the end look is harmonious anything goes!
“Designing this collection has been spontaneous and exciting, we’ve used many of our usual design signatures but added fun twists to bring the Harajuku theme to life. We want to transport our audience into our vision, where fashion is playful and inspiring to dress your best every day!” Another thoughtful element is that all the garments have been created out of off-cuts or dismissed fabrics from past seasons. Each and every piece is a once off, with added embellishment or fabric manipulation to enhance the end result.
The collection combines the unexpected embellishment of Stefania Morland with Japanese construction, resulting in a stunning collection that perfectly reconciles form, function and fashion. Stefania Morland is a brand that combines a strong South African heritage and reputation for quality and modern day relevance.